International consumers are increasingly demanding traceability and sustainability in the food they choose to buy and are willing to pay a premium for it. Ovation needed to ensure that its brand story reflected the real soul of New Zealand farms and farmers, appealing to caring and discerning consumers in its overseas markets.
A new brand identity and website was created. Stunning images combining its delicious meat cuts into the landscape cleverly portrayed Ovation’s provenance. Chef endorsements, farmer videos, recipes and cooking tips added to the story. So good you can almost taste it!