New Zealand’s beet specialists, Seed Force, re-wrote the rule book when they introduced beet back into the NZ market. So when they wanted to tell Kiwi farmers that SF Brigadier is NZ’s number 1 fodder beet, the typical TV ad with a farmer walking in a paddock, talking to the camera was never going to cut it. We drew on SF Brigadier’s military reference and executed it with military style precision. Seed Force to the rescue.