Traditionally farmers and have relied on their years of experience and their ‘eye’ to know when animals are gaining weight and are ready to be sold or slaughtered. But it’s far from accurate and many farmers are losing money as a result. We had to challenge this practice and show farmers that guesswork is leaving profit in the paddock.

We challenged farmers to guess the weight of a ewe and dairy cow to test their ‘eye’ and be in to win. This was a tangible demonstration of just how inaccurate this practice can be – only 6.3% of guesses were within 5kg!