Getting compliant is a daunting task for farmers to undertake, as the market is full of complex and expensive systems. Tru-Test wanted to help dairy farmers’ understand the new milk cooling regulations being imposed on them and how their milk cooling system can make their lives easier. Our solution was to break down the compliance regulations and illustrate to farmers how the Tru-Test cooling process works in a language they understand, via a simple animation video. The result was an effective demonstration animation that was very well received by the target market. Strong engagement was reported through both the social media and digital channels, along with a positive increase in sales leads generated for Tru-Test.