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Media planning & buying

We’ll work with you to identify your media needs, and create integrated strategies and campaigns that maximise your budgets, and make smart use of the traditional and digital channels available. With years of experience in agribusiness, our media specialists understand your consumer better than any other.

Campaign management

In agribusiness, probably more so than in any other sector, marketing and advertising stereotypes are all too common. Our hugely experienced creatives are masters at looking beyond these and creating communications that are truly insightful, will get noticed and leave a lasting impression – whatever the channel.

Search marketing

People searching online expect to have relevant information provided instantly and seamlessly. Search engines play an integral part in online marketing and if your business isn’t seen in search queries, you won’t exist to the customer! We will ensure your business is visible online and, as a result, attracts traffic to your website.

Social media marketing

Social media use on mobile devices is seeing a 30% increase year-on-year. With such amazing growth, your business needs to understand social media channels and how to leverage them in the best possible way. We can help you not only generate more business through social media marketing, but also connect better with your customers and serve them on a higher level.

PR & content marketing

Content is king and the foundation of a great campaign. PR and content marketing work hand-in-hand delivering increased brand awareness, educated audiences, increased thought leadership, better industry positioning and customer loyalty. We’ll work with you to generate effective content and PR strategies that align with your brand values and attract the right audiences.

Direct marketing

Data has always been a part of marketing, but now that data is big, getting bigger and more complex (and expensive) to manage, it’s more important than ever to partner with experts who can help you use it intelligently to inform your direct marketing campaigns. We can combine your customer data with consumer insights to hit your target market.

Activation

Activations and events can capture the imagination of customers, show them what’s posible and improve their experience of your brand. Many popular brands are now using activations to build popularity and we’ve utilised them with great success within our clients’ marketing mix. Whether it’s at Fieldays® or in the supermarket, we can help create yours.

Fieldays®

We have a huge amount of experience in the concepting, design and implementation of successful Fieldays® stands, both large and small. We can develop your Fieldays® strategy, targeting potential customers before the event, capturing data and generating leads during the event, with the all-important follow up, after the event. It’s a big investment, so make sure you maximise your Fieldays® ROI, with a robust plan and outstanding creative to knock it out of the park.

Tracta | Champions of Agribusiness - Rural Specialist

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