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TRACTA

Champions
of Agribusiness

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Gisborne Navel Oranges
Social media campaign

Opportunity

With an increasing grower base and over-supply of NZ Navel Oranges, NZCGI needed to get New Zealand consumers to buy more NZ Navel oranges before the cheap, tasteless Aussie imports arrived. Previous marketing attempts had not produced great results and needed a more creative solution to convince growers to fund a new campaign.

Solution

Tracta created a brand story, brand identity, photo library and campaign website to convey the deliciousness and freshness of NZ Navel Oranges. An engaging social media presence, backed with a dedicated content plan and a new Facebook page, attracted over 10,000 followers in the first eight weeks of the campaign giving NZCGI a community of NZ Navel Orange fans. NZ Navel Oranges sales have seen significant increases since the campaign began.

New business
enquiries:
Andy Walker
021 574 375
06 835 7684
6 Herschell Street
Napier 4140
PO Box 676

 

 

Tracta
Tracta