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TRACTA

Champions
of Agribusiness

  • What We Do
  • Our Work
  • Our Clients
  • Contact Us
Lime Lights
Product Launch

Yellow limes… you’re kidding right? Actually we’re not, because all limes turn yellow when they’re ripe and at their juiciest. Yet people pick through them at the supermarket looking for the greenest limes they can find, and leave the yellow ones. First Fresh needed a brand and campaign developed that made people take another look at yellow limes, and recognise them for the ripe, juicy, delicious fruit they are; not a green lime with an identity crisis. Tracta developed the Lime Lights name, logo, branding and packaging and launched it with a social media campaign that let people know that yellow isn’t just OK, it’s the best.

Lime Lights Logo

New business
enquiries:
Andy Walker
021 574 375
06 835 7684
6 Herschell Street
Napier 4140
PO Box 676

 

 

Tracta
Tracta