Farmers for too long have had to accept perennials that don’t go the distance and fail them and their stock when they need them most. New Zealand farmers, especially those in dryland areas, know they need to toughen up the resilience of their perennial pasture. Droughts over many years only reinforce this changing climatic fact.
A powerful campaign using one of New Zealand’s toughest men, Buck Shelford, tells his own infamous story of toughing it out on the rugby field and challenging farmers to share their own tips on toughing it out when it gets hard to help fellow farmers.
Post analysis results show that 6,431 clicks were reported from display advertising for the campaign resulting in 1,841 confirmed visits to the campaign landing page www.toughbastards.co.nz and 942 visits to the “Be in to win” page.
Of 133,311 Facebook users reached with our promotions, 494 users took some action with the content. 2,408 website clicks were reported, resulting in 578 visits to the ‘Be in to win’ entry form page.