Website design and build
Opportunity
When you’re the progeny of New Zealand’s oldest independent dairy company with a rich history, it comes with great responsibility. Tracta was engaged to help Tatua with the brand positioning of their six business units, each of whom needed their own identity and sales support material in overseas markets and offices including Japan, the US and China.
Solution
An agile design-led methodology using brand blueprints and deep dive interviews, Tracta delivered six distinct value propositions for each of Tatua’s business units: dairy ingredients, bionutrients, foodservice, specialty nutritionals, flavour ingredients and consumer products. Each business unit’s personality was then translated and expressed using emotive photography that captured the surprising moments when sharing beautiful food with great company and Tatua ingredients providing consumers with a healthy lifestyle.
Company profile
