These are Tracta’s champions – a group of highly skilled people with vast agribusiness marketing experience, who care a great deal about what they do. They’re the reason our clients choose us.
Walker 1.0. The original. Despite having Walker 2.0 nipping at his heels, Andy’s personal involvement in farming and horticulture in Hawke’s Bay combined with his 26+ years of experience in advertising, make him an integral part of the Tracta team. His depth of rural understanding is well respected by our clients, and his considerable expertise is always delivered with a healthy dose of pragmatism, humour and in a true, heartland manner.
Kurt’s got dirt under his nails and meta-tags running through his veins. He grew up on a sheep and beef farm in Hawke’s Bay, later moving to Wellington to obtain a Masters degree in digital marketing – before spending 10 years working in digital marketing and activation in Wellington. Kurt is our General Manager who oversees agency operations and marketing strategies for our clients.
Mark had a dream – to work and live in heartland New Zealand with his family. So after 18 years working for DDB and Saatchi & Saatchi on leading brands including Toyota, VW, Stihl, The Warehouse, Beaurepaires, Watties, Lotto, SKY, Telecom, Westpac, McDonald’s, Cadbury and Mobil, he reckoned it was time. The big smoke’s loss was our gain and he joined us as Creative Director in 2016. His passion for outstanding creative is driven by creating work that generates sales.
Welcome home! After eight years working in media agencies in Wellington and Auckland, heading up accounts for blue-chip New Zealand brands including FMG, BNZ, Fletcher Building and Z Energy, Brooke has returned to her roots in Hawke’s Bay. Brooke knows media inside out and she’s smart; she’s a very strategic thinker, believing that building a solid strategy is at the core of successful communications in a fragmented media environment, and takes great pride in developing this with her Tracta clients.
East Coast for life! Rome grew up on a sheep, beef and cropping farm in Tolaga Bay and this down-to-earth upbringing has translated into a deep passion for food in every sense: growing it, cooking it, eating it, and creating insightful and compelling campaigns for our primary sector clients. With 25 years marcomms experience, Rome brings an in-depth understanding of the consumer end of the food chain to Tracta, which is where her real passion lies.
Digital Media Strategist
Iain’s a Feilding boy so it’s no surprise that he’s spent the last 10 years at Tracta as an agri-media specialist. He’s our Digital Strategist and enjoys incorporating new data, analytics and optimisation technologies into a robust media planning approach – the right message, to the right person, at the right time, in the right place. Iain’s a walking digital encyclopaedia.
You can take the girl out of the country, but not the country out of the girl. So it’s little wonder Becs found her way back to her Wairarapa sheep and beef farming roots with a role as Account Director at Tracta. Her deep understanding of rural New Zealand, combined with a degree in marketing and media studies from Victoria University, makes her a valuable asset to her clients: John Deere, Farmside and Vodafone.
Senior Account Manager
Tom’s a bit of a banker. After a stint on Europe’s largest breakfast TV show, he spent many years working client side for Egg Banking, Citi and Barclays in the UK. Then his career went to shit (literally), heading up digital projects & new business at Automated Water & Effluent Ltd. He moved to New Zealand at the end of September 2019 and found his way to Tracta where he’s been applying his awesome international experience to our clients. Sorry about the puns Tom!
Bri is a rare breed – like an Aberdeen-Angus or South Dorset – so we count ourselves very fortunate to have him in our creative mob. He’s been the powerhouse behind much of the agency’s creative output over the last 17 years, producing campaigns that not only look great but also achieve fantastic results for our clients. If we could clone Bri we would, but there’s only one.
Digital Creative Director
Andrew can plant and harvest crops, lamb ewes and make awesome farm gates – oh, and he’s a hugely talented Digital Creative Director to boot! In addition to his farming pedigree growing up on a Dannevirke sheep and cropping farm, he brings 17 years art direction experience in top agencies in London and New Zealand to the Tracta creative team.
Media Planner / Buyer
More exotic than a Limousin or Belgian Blue, Amaury brings a wealth of international media experience to the Tracta media team. From working in London with companies such as TripAdvisor, Yahoo and Sojern across markets like Russia, Eastern and Southern Europe, Israel and Turkey, he arrived in NZ in early 2015 with a wealth of experience in display advertising, rich media, video and mobile. After a stint at Exponential (one of the biggest ad networks out there), he found his way to Tracta where he continues to shine – just like the Hawke’s Bay sun!
Agency Project Manager
Tim’s an Auckland native, but we’re all about equal opportunities here at Tracta! Plus he’s chosen Hawke’s Bay over his hometown after 15 years working in Europe – and we’re sure glad he has! He brings with him over a decade of project management experience gained from working in photo, digital and traditional print agencies – and he’s building his ag credentials slowly. He’s just planted his first vegetable garden. Small steps Tim, small steps.
Raised in sunny Hawke’s Bay Hanna’s got plenty of vitamin D in her veins, which might explain her bright and optimistic disposition. She greets every challenge with a smile, including taking on a new role as Project Manager at Tracta remotely during a worldwide pandemic! Fresh out of study, Hanna graduated from EIT with a Business Studies degree with a double major in Marketing and Management. That’s convenient.
From West Africa via Europe to Hawke’s Bay is quite a journey, but Sam’s made it and we’re sure glad he did. Born and raised in Nigeria, he worked for several IT companies there before getting his BSc. Hons in Computer Science and Engineering from Middlesex University UK, then working as a lead developer and full stack developer in Europe. He moved to NZ in 2019 and, selfishly, we really hope this is where his journey ends.
We’d like to say we chose Wiremu (Will) for his name alone, but actually it was his talent as an Art Director that swung it. That said, he did win a Silver Secateurs grape pruning competition in the late 90s before pursuing his career in advertising. And what a sterling career it’s been, working for independent and global advertising agencies in Wellington and Auckland on government, corporate and agricultural accounts. Their loss is our gain.
Jeff is our international man of mystery. He’s a Pusan (South Korea) native and has lived and worked in Korea, China and now Napier, New Zealand. What isn’t a mystery, however, is his huge talent and the understanding of Asian markets that he brings to the Tracta creative team as a Digital Designer specialising in digital and web design and motion graphics. Jeff’s international experience includes work for blue-chip clients like McDonald’s, Coca-Cola and Triumph.
Kristen’s no stranger to rolling up her sleeves and getting her hands dirty – she grew up on a sheep and beef farm in Dannevirke – and as the newest member of the Tracta creative team, she demonstrates her ‘get stuck in’ attitude every day. Her talent as a Graphic Designer is unquestionable and her thorough understanding of bringing brands to life is demonstrated on every project.
Digital Media Executive
Introducing Walker 2.0. The new generation. His rural credentials come from having lived and worked on a pipfruit orchard; and he’s the son of Andy (Tracta MD). He spent four years studying communications and marketing and with over 3,000 hours on Facebook, he’s armed and ready for his role as Digital Executive.
In a region inundated by out-of-towners seeking the good life, Bianca is a rarity – a Hawke’s Bay girl, born and bred. Also rare is her ability and determination, moving from an Office Manager role at Tracta into her current media role and handling it like the pro she is. With three kids to wrangle, it’s little wonder she’s super-organised and takes everything in her stride with a bloody big smile.
Gen’s the glue that holds Tracta together. Superglue, really. As Office Manager she keeps the business running like clockwork, and with a background in accounting and finance she’s a dab hand with the numbers too. She’s lived in Melbourne, Auckland, Christchurch and Rangiora, but has returned to her family roots in the Bay, where her Dad’s family were sheep and venison farmers.
If you think you’d fit with us, drop us a line and attach your CV. Thanks.