Insights

It’s our granular understanding of the rural sector that sets us apart from other agencies.

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The farm you know is changing hands
The farm you know is changing hands

October 2026

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Spring conditions are strong — but planning still matters
AgriPULSE
Spring conditions are strong — but planning still matters

October 2026

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AI made insight cheap. Now what?
AI made insight cheap. Now what?

September 2026

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The gap between digital ambition and rural reality
AgriPULSE
The gap between digital ambition and rural reality

June 2026

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Driving peak optimism and building resilience
AgriPULSE
Driving peak optimism and building resilience

March 2026

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Strong returns, sharper thinking
AgriPULSE
Strong returns, sharper thinking

November 2025

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Marketing in a boom
Marketing in a boom

September 2025

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It’s time to shift gears
AgriPULSE
It’s time to shift gears

August 2025

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Unlocking the potential of agri-influencers
Unlocking the potential of agri-influencers

May 2025

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A robust & simultaneous upturn across all sectors
AgriPULSE
A robust & simultaneous upturn across all sectors

May 2025

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Budgeting for growth
Budgeting for growth

May 2025

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Emerging trends in agrimarketing
Emerging trends in agrimarketing

March 2025

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Optimism rules for 2025
AgriPULSE
Optimism rules for 2025

February 2025

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The changing landscape of agrimarketing
The changing landscape of agrimarketing

December 2024

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Volatility across the primary sector
AgriPULSE
Volatility across the primary sector

October 2024

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The shifting role of agri‑marketing
The shifting role of agri‑marketing

July 2024

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Regulators bark, retailers bite
AgriPULSE
Regulators bark, retailers bite

July 2024

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The Aotearoa ‘farmacy’
The Aotearoa ‘farmacy’

May 2024

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Mixed bag of returns
AgriPULSE
Mixed bag of returns

April 2024

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Thinking beyond today – the shift to a growth marketer
Thinking beyond today – the shift to a growth marketer

November 2023

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Welcome to the Meataverse.
Welcome to the Meataverse.

August 2023

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Content marketing: New-fangled or really old?
Content marketing: New-fangled or really old?

May 2023

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From offsetting to insetting. It’s time to change our thinking.
From offsetting to insetting. It’s time to change our thinking.

April 2023

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The Great Divide: Agri-marketing’s aversion to embracing digital platforms.
The Great Divide: Agri-marketing’s aversion to embracing digital platforms.

March 2023

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The customer is not a moron. She’s your wife.
The customer is not a moron. She’s your wife.

October 2022

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The State of Ag Marketing – It’s Time to Fix the Fences
The State of Ag Marketing – It’s Time to Fix the Fences

September 2022

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Organic vs Conventional
Organic vs Conventional

May 2021

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Carbon Neutral Farming, is it Such a Big Deal?
Carbon Neutral Farming, is it Such a Big Deal?

November 2020

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Why is Wool, Nature’s “Miracle Fibre”, in Trouble
Why is Wool, Nature’s “Miracle Fibre”, in Trouble

September 2020

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