A Lighter Touch.

To protect the reputation of New Zealand food, the plant-based food sector has come together to change its approach to crop production – to transition from agrichemical pest management to agroecological crop protection. Horticulture New Zealand commissioned Tracta to tell the story of how crop protection in New Zealand is changing for the better, and communicate the benefits and outcomes of the programme to stakeholders across the horticulture, arable and wine industries, as well as the the Ministry of Primary Industries.