Traditionally farmers have relied on their years of experience and their ‘eye’ to know when animals are gaining weight and are ready to be sold or slaughtered. But it’s far from accurate and many farmers are losing money as a result.

We had to challenge this practice and show farmers that guesswork is leaving profit in the paddock with a tangible demonstration of just how inaccurate this practice can be.

  • Pillars
  • Strategy
  • Media
  • Digital
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TXT campaign

Point of sale

Tracta | Champions of Agribusiness - Rural Specialist

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