The Gisborne region of New Zealand, with its high sunshine hours and fertile soils, produces some of the world’s best citrus. First Fresh brings together local growers and markets their premium fruit to consumers. This website is all about showcasing the authenticity of the First Fresh grower family and the quality citrus they provide. From key product information, recipes, wellness benefits and their grower family we have positioned First Fresh as the single destination for all things citrus. Bright and colourful visuals mixed with a relaxed, friendly tone of voice that is unmistakably Kiwi, combine to create a memorable user experience that is unique to the First Fresh brand.
- Pillars
- Strategy
- Digital
- Creative
Custom illustrations
