Farming can be a tough, often solitary occupation that’s tough on your mental health. So when we were approached to develop the Surfing for Farmers brand – a life-changing initiative to bring farmers together off-farm and into the surf to enhance their wellbeing – we leapt at it. With a fresh new identity and positioning line, and supporting brand story, Surfing for Farmers had the tools to secure funding and expand across the country, now with 18 locations NZ-wide and over 4,000 farmers getting out on the water one night each week over summer.

  • Pillars
  • Strategy
  • Creative

Logo design


Brand story

Tracta | Champions of Agribusiness - Rural Specialist

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