Surfing for Farmers
The perfect break.
Farming can be a tough, often solitary occupation that’s tough on your mental health. So when we were approached to develop the Surfing for Farmers brand – a life-changing initiative to bring farmers together off-farm and into the surf to enhance their wellbeing – we leapt at it. With a fresh new identity and positioning line, and supporting brand story, Surfing for Farmers had the tools to secure funding and expand across the country, now with 18 locations NZ-wide and over 4,000 farmers getting out on the water one night each week over summer.
- Pillars
- Strategy
- Creative
Logo design
Merchandise
Brand story
