New Zealand farmers, especially those in dryland areas, know they need to toughen up the resilience of their perennial pasture.

A powerful campaign using one of New Zealand’s toughest men, Buck Shelford, told his infamous story of toughing it out on the rugby field and challenged farmers to share their own tips on toughing it out when the going gets hard to help fellow farmers.

  • Pillars
  • Strategy
  • Media
  • Creative

Social video



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Tracta | Champions of Agribusiness - Rural Specialist

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