Is there life on Mars?
The design and installation of turnkey irrigation solutions is a competitive business, often based on price. Rivulis wanted to change that conversation, demonstrating that as well as having nearly a century of transforming farming operations worldwide and the industry’s most comprehensive micro irrigation portfolio, it’s the ongoing ‘above and beyond’ support of the system and of the growers that helps them extract maximum gain from their crops.
The category norm
Every irrigation company claims to make great irrigation systems, has evidence of success, and all offer very similar products with only slight differences. When it comes to turnkey projects, they’re all singing from the same song book.
The standout idea
We helped Rivulis stand out in a crowded market by heroing how its teams go above and beyond with every system they build, making a massive difference to the final irrigation system build and to their customers, positioning them well beyond their competitors.
Outstanding execution
The positioning campaign and microsite developed by Tracta launched with an engaging video that directed customers to the new website that brings their expertise to life, supported by compelling grower stories from across the globe.
Client
Capabilities
- Creative & Design
- Media & Channel Activation
- Digital & Platforms
Campaign video
Website
Brochures
