Digital & Platforms

We’ve always worked with the latest digital technology advancements, applying them to the ag sector to enhance marketing effectiveness, align distribution partners and deliver measurable ROI on marketing investment.

CRM & marketing automation

Leading CRM and marketing automation platforms add significant value to agribusinesses. We’re firm believers all businesses in the sector should be using them and we’re here to lead the way by helping our clients make successful transitions. We’re platform agnostic but have advanced specialisation in the integration of HubSpot and MailChimp, with significant experience in SalesForce, Deployteq, Klavio and Active Campaign.

Website management

Website maintenance is key to keeping websites live, optimised and up to date. Regular website and content maintenance attracts and retains customers, maintains search engine rankings and keeps new information, products and services relevant. With Tracta our clients tap into a range of website management services from full-service maintenance to basic hosting.

Websites

They’re often the first point of connection, so it’s vital they deliver the goods. Our development team help businesses plan and construct websites or platforms that deliver a seamless user experience, directly aligning to business goals. We specialise in a range of well-known web frameworks including WordPress and Shopify.

Mobile applications

Mobile applications are hugely beneficial in agribusiness, particularly where businesses operate in areas with limited mobile coverage. Our highly experienced developers and designers are at the leading edge of mobile application development, and work with clients to generate digital solutions to improve business efficiencies and results.

UX design

The most intuitive digital tools and platforms are constructed with a user-centric approach that puts the user and their goals at the forefront of design. Our UX design process incorporates research, co-creation, ideation and user testing to ensure digital products are constructed and optimised for exceptional customer experience.