Media & Channel Activation

We lead the way in navigating, designing and connecting complex primary sector channel dynamics. Our suite of media and channel solutions help agribusiness corporates, rural retailers, dealers and installers integrate their marketing for peak breakthrough and penetration.

Integrated media planning & buying

We work with our clients to identify target audiences and shared objectives, then create integrated strategies and centrally coordinated campaigns that ensure maximum reach, making smart use of group media buying power and multi-channel utilisation.

Direct marketing

As data grows larger, more complex (and expensive) to manage, it’s vital to partner with experts like Tracta who intelligently manage it to inform direct marketing campaigns. We combine customer data with consumer insights to hit the right target markets and achieve top results.

Fieldays®

We’re highly experienced in the concepting, design and implementation of successful activations – particularly Fieldays® stands, large and small. We help develop clients’ Fieldays® strategy, targeting potential customers before the event, capturing data and generating leads during the event, with the all-important follow up afterwards. We help maximise Fieldays® ROI, with a robust plan and outstanding creative that knocks it out of the park.

Retail activation & experience

Agricultural retailers are heavily sales led, but sometimes overlook a well-designed instore sales experience. Our research shows promotions supported by in-store display and advertising of any kind, generate sales volume nearly 10 times greater than those that are unsupported. From immersive digital experiences to basic in-store point-of-sale kits, we will elevate in-store experiences that boost sales.

Co-operative channel marketing programmes

Co-op programmes are often run by corporate entities but can be underutilised by dealer and retailer networks. This is often because of misalignment on planned activity and a lack of understanding from retailers/dealers on when/where to make the best investments. We solve that problem by developing fully aligned, effective co-operative marketing programmes for agribusiness clients and their channel partners.

Product training

With rural retailers often stocking a wide range of products and services, it can be tricky ensuring product training cuts through and translates to end consumers. We offer a proprietary product training tool that uses market leading technology and creative storytelling to deliver next-level training experiences for retail staff.