Citrus New Zealand is an incorporated society that represents New Zealand’s citrus growers. It’s a progressive, collaborative organisation and Tracta was commissioned to create a visual identity that portrayed this, and to refresh its website.

The website serves a dual purpose: as a member portal; and a site for consumers to access all of the latest in-season citrus news and updates. The design and functionality had to work equally well for both.

  • Pillars
  • Strategy
  • Digital
  • Creative

Brand Identity

Tracta | Champions of Agribusiness - Rural Specialist

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