Citrus New Zealand is an incorporated society that represents New Zealand’s citrus growers. It’s a progressive, collaborative organisation and Tracta was commissioned to create a visual identity that portrayed this, and to refresh its website.<br /> <br /> The website serves a dual purpose: as a member portal; and a site for consumers to access all of the latest in-season citrus news and updates. The design and functionality had to work equally well for both.
- Pillars
- Strategy
- Digital
- Creative