Diprose Miller, Waikato-based chartered accounting firm, was only too aware of the need to stand out from its competitors and find a 'space' they could own that would resonate with their current and potential customers.<br /> <br /> Tracta took them through a brand discovery process, identified their point of difference, then waterfalled this through their business. The result was a much stronger sense of who they were, how they conducted their business and how they communicated this to the market. It has been well-received both internally and externally.<br />
- Pillars
- Media
- Digital
- Creative
Brand Positioning
![](https://tracta.co.nz/wp-content/uploads/diprose-miller-branding.png)
![](https://tracta.co.nz/wp-content/uploads/diprose-miller-print-one.jpg)
![](https://tracta.co.nz/wp-content/uploads/diprose-miller-print-two.jpg)
![](https://tracta.co.nz/wp-content/uploads/diprose-miller-print-three.jpg)
Onboarding brochure
![](https://tracta.co.nz/wp-content/uploads/diprose-miller-brochure.png)
WebsiteView website
![](https://tracta.co.nz/wp-content/uploads/diprose-miller-website.jpg)