Looking outside the box.

Diprose Miller, Waikato-based chartered accounting firm, was only too aware of the need to stand out from its competitors and find a 'space' they could own that would resonate with their current and potential customers.

Tracta took them through a brand discovery process, identified their point of difference, then waterfalled this through their business. The result was a much stronger sense of who they were, how they conducted their business and how they communicated this to the market. It has been well-received both internally and externally.