A well-respected brand with a horticultural challenge, BASF needed a deep dive strategy to stay visible in the NZ horticulture market. With a marketing focus on awareness and consideration, an opportunity bloomed to let NZ growers and agronomists know that BASF’s quality products are really ‘best in class’ for horticulture growers and agronomists alike. So, how did BASF give NZ growers confidence?
The team at Tracta came up with the CONFIDENCE GROWS HERE campaign. Straight from the horse’s mouth, a full omnichannel campaign was created through interviewing horticulture growers and capturing proof points around why they had confidence in BASF. Tracta launched the hard-hitting campaign through many key awareness channels including OOH, Digital, Print and Social Media.