The heat is on
The 10-12 weeks of mating that most dairy farms do each year are the three most critical months to get right. That’s because cow fertility is essential to a productive dairy farming business. Improving reproductive performance can make a sizeable impact on a farm’s bottom line.
The category norm
Traditionally monitoring the reproductive cycle of a dairy herd is a manual and paper-driven process with multiple ‘moving parts’ that farmers and vets alike find complicated, time consuming and often confusing.
The standout idea
The team at AgriHealth commissioned Tracta to design, develop and deploy an app to allow farmers and vets to more easily and efficiently monitor the reproductive cycle of their herds, and to complement AgriHealth’s range of animal health care treatments.
Outstanding execution
Working through extensive design and UX testing, we created a custom user interface for use via a mobile application. Designed with an open architecture from the outset, the team at AgriHealth can tactically respond to changing application demands.
Client
Capabilities
- Creative & Design
- Media & Channel Activation
- Digital & Platforms
Design
Video
