New Zealand’s beet specialists, Seed Force, re-wrote the rule book when they introduced beet back into the NZ market. So when they wanted to tell Kiwi farmers that SF Brigadier is NZ’s number 1 fodder beet, they needed something equally disruptive.<br /> <br /> Rather than the typical TV ad with a farmer walking in a paddock talking to the camera, we drew on SF Brigadier’s military reference and executed it with military precision. Seed Force to the rescue.<br />
- Pillars
- Strategy
- Media
- Digital
- Creative
Brigadier Beet TVC
Print advert
![](https://tracta.co.nz/wp-content/uploads/seedforce-unbeetable-advert-1.jpg)
Website banner
![](https://tracta.co.nz/wp-content/uploads/seedforce-unbeetable-website.png)