New Zealand’s beet specialists, Seed Force, re-wrote the rule book when they introduced beet back into the NZ market. So when they wanted to tell Kiwi farmers that SF Brigadier is NZ’s number 1 fodder beet, they needed something equally disruptive.

Rather than the typical TV ad with a farmer walking in a paddock talking to the camera, we drew on SF Brigadier’s military reference and executed it with military precision. Seed Force to the rescue.

  • Pillars
  • Strategy
  • Media
  • Digital
  • Creative

Brigadier Beet TVC

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Tracta | Champions of Agribusiness - Rural Specialist

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