Broccoli Love
The commercial irrigation space is a hotbed of innovation with manufacturers competing on advancements in chemistry, engineering and fluid dynamics. Nowhere is this competition more fierce than in the drip irrigation sector. In the face of this, Rivulis needed to defend its position as the preferred drip irrigation supplier to high value vegetable growers worldwide.
The category norm
Drip irrigation marketing comms are almost exclusively about product features and technical specs – pragmatic and very generic.
The standout idea
Growers are passionate about producing world-class vegetables. So they don’t want to risk their crop and income with anything less than world-class drip irrigation. But with stronger construction, more uniform flow rates and industry-leading anti-clogging technology, it’s not just the growers that love Rivulis drip irrigation – the veggies do too.
Outstanding execution
By dramatically comparing veggies produced with Rivulis drip irrigation to those that aren’t, the campaign visually articulated the danger of opting for anything less than world-leading Rivulis drip irrigation to get the best from your crop. Tailored to different crops and global markets across social media and print, the campaign resonated strongly with veggie growers worldwide.
Client
Capabilities
- Competitive Strategy
- Creative & Design
- Media & Channel Activation
Social media videos
Print adverts
